Established in 1991, Matrix has been consistently offering world-class Security and Telecom solutions to meet the requirements of modern times. The company has been offering a comprehensive range of solutions for IP Video Surveillance, Access Control, Time- Attendance, and Telecom applications. The solutions are specifically designed for large and multi-location enterprises, SMEs, and SMBs.
About the Passionate CEO
Ganesh Jivani, the Founder, CEO, and Managing Director of Matrix is a Computer Science graduate from the MS University, Vadodara. With a prior experience as a Design Engineer (Embedded Systems) for about 4 years and a Professional Business Management course from IIM he is a first-generation entrepreneur.
Products and Solutions at Par with the Industry Standards
Matrix offers a comprehensive range of solutions for IP Video Surveillance, Access Control, Time-Attendance, and Telecom applications. Security and Telecom solutions at Matrix are designed to meet the business requirements of large organizations with multi-location presence, SMEs, and SMBs.
With its independent Research and Development, the company aims to deliver products and solutions with cutting-edge technologies for our clients that will focus on preventive security solutions. Our user-friendly solutions go a long way in improving employee efficiency. Matrix products can also be integrated with many third-party solutions already deployed in an organization thereby protecting both existing and future investments. Matrix solutions cater to small- and large-scale enterprises across various industries including Manufacturing, Logistics, BFSI, Healthcare, Hospitality, Education, Government, Defense, and many more.
An Array of Cutting-edge Products
The cutting-edge products in IP Video Surveillance include Video Management systems, Network Video Recorders, and IP Cameras. It is mission-critical for organizations to manage the people who have access to their premises, for which we provide solutions of Access Control and Time-Attendance that includes Elevator Access Control, Door Controllers, Readers, Panels, and much more. Telecom Solutions such as Unified Communications, IP-PBX, Universal Media Gateways, VoIP and GSM Gateways, and Communication Endpoints ensure seamless communication across multiple locations. All solutions provided by Matrix are feature-rich, reliable, and conform to international standards.
A Progressive Approach
With a strong base in Telecom, Matrix has successfully diversified into security solutions – IP Video Surveillance, Biometric Access Control, and Time-Attendance. This addition to our product portfolio will give the customers a chance to procure telecom and surveillance solutions all from one source. Overall, the company is planning to strengthen its positions in the four main domains it operates in – IP Video Surveillance, Access Control, Time Attendance, and Telecom. It follows an analytical approach toward the product and market which keeps the company abreast of all emerging innovations. With this thought, Matrix Comsec CEO asserted, “We are into the business of technology; time, tide, and technology wait for none.”
Matrix leverages technology and innovation to meet the requirements of the customers and delight them with the solutions offered. The company is truly committed to keeping pace with the revolutions in the Security and Telecom domain. Reiterating its resolve to bring forth the best solution for its customers 40% of the company’s human resources are dedicated to research, design, and manufacturing new products.
Enriching tools surpassing clients’ expectations
With its indigenous Research and Development Center, the company aspires to innovate and create technologically advanced solutions that enhance customer experience. Envisioned with the aim to provide Simple, Scalable, and Secure solutions Matrix’s products and services are easy to use, futuristic, and ensure absolute safety and security.
With competitive expertise, Matrix has grown into a trademark of trust and reliability for customers. Its next-gen products and services are highly cherished in the industry and have been honored, with multiple awards.
The Core Value of Matrix
SUBSTANCE is the core value at Matrix. The company strives to offer substance in everything it does, right from technology, applications, functions, features, performance, flexibility, and support.
The market positioning of Matrix is based on inculcating these values in the products and services that we offer to our customers and partners. For us, this means delving deeper and understanding the customer requirement and providing innovative solutions. Emanating from this positioning, the company’s core business strategy of value differentiation. The expert professionals at the company work hard to create differentiation in everything it does – product design, manufacturing, marketing, and sales support.
Paving the way through challenges
Like most technology startups, Matrix, too, had a humble beginning. Founded by two Computer Science Engineers in 1991, Matrix started its journey as a product company with a single product and a single employee. With the ambition of designing, and manufacturing-marketing its own products the world over, the company designed PBX as the first product and started selling in Gujarat. With time, the company has expanded its product portfolio, markets, people, and infrastructure. After a few years, it started offering a complete range of PBXs and added Media Gateways.
At Matrix, they have always been looking for growth opportunities by offering more solutions to the same enterprise customers. Moreover, most customers, SI, and distributors prefer relying on a single OEM for their Telecom and Security needs. Therefore, adding physical Security solutions made perfect sense because this offered adjacencies on three dimensions – Technologies, Distribution Networks, and Customers.
With this strategy, the company added biometric solutions for Time-Attendance and Access Control applications in the year 2007. Having entered the Security domain, adding IP Video Surveillance was a logical expansion. The company also started working on IP Cameras, Network Video Recorders, and Video Management Systems in 2010.
A Peep into Matrix’s Outstanding Projects
Matrix has many solutions in the pipeline to give its clients a one-stop solution for all their surveillance requirements. Recently launched enterprise-grade server-based turnkey video surveillance solution the ENVR has garnered a lot of appreciation for its robust design, redundant power supplies, and server features. ENVR is highly flexible and scalable to integrate with various platforms.
After roaring success with ENVR Matrix has added 5MP PTZ cameras with 42x optical zoom for better coverage and high-resolution images. Further, turret cameras with their unique ball and socket designs would be an ideal choice for easy maneuverability once they have been mounted and launched. Finally, the ruggedized series is going to be launched soon.
ENVR with its in-built VMS makes it possible to incorporate various solutions like Licence plate recognition, Parking Management, and evidence-based weighbridge integration.
Words of Advice
On asking the CEO, what would they like to advise the budding entrepreneurs, he stated,
“The entrepreneurial process will bestow some invaluable insights, a few of which are unequivocally important for success for budding entrepreneurs. Being an entrepreneur means being your Own Boss and taking complete ownership of your work & time. You can never blame anyone else for the results you get, or a lack thereof.”
Envisaging an Incredible Future
Matrix business is driven by mainly two prime movers which are cutting-edge products and market reach. With this simple understanding, we are focusing on creating world-class products in all four domains. The company is innovating and building cutting-edge, world-class products by investing in R&D. Simultaneously, we are also building a channel network to expand market reach and take Matrix to all targeted markets by investing in marketing, sales, and support.
Video Surveillance and People Mobility Management markets are growing rapidly, and Matrix is a relatively new player with plenty of headroom to grow. Additionally, the company is also introducing cutting-edge, well-differentiated new products this year. Furthermore, it is expanding its channel network by appointing system integrators in all the important markets in India and overseas. Finally, the company is also working closely with customers to increase visibility and trust in its products and services.
