Driven by a commitment to innovation with a proactive approach to health and wellness, New Image International seeks to redefine the boundaries of the healthcare landscape. The impact of New Image™ on customer wellness and lifestyle is profound. The company’s impressive portfolio comprises over 33 products, each meticulously designed to enhance health outcomes. With a staggering estimated 1.5 million customers integrating New Image™ supplements and beauty products into their daily routines, the company has manifested its mission of fostering well-being on a grand scale.
Guided by the visionary leadership of Graeme Clegg for nearly four decades, the company has consistently achieved remarkable year-on-year growth. It has evolved its offerings to encompass a spectrum of products, including nutritional supplements, anti-aging solutions, anti-viral support, weight management aids, and natural beauty products. These offerings transcend geographical boundaries, finding homes across Asia, Africa, Europe, and the Pacific through a network of independent distributors.
Under Mr. Clegg’s steadfast guidance, New Image™ has garnered an impressive array of national and international awards, cementing its status as a formidable industry leader. The most recent feather in its cap arrived in the form of an accolade from DSN Global, a prestigious recognition that positions New Image™ as one of the top global direct selling companies. The company secured a notable #26 rank on the coveted DSN Top 100 list, etching its name as the sole New Zealand representative in the history of the Top 100.
Notably, Mr. Clegg himself is an embodiment of leadership excellence. His recent nomination as a finalist for the New Zealand Ernst & Young Entrepreneur of the Year award stands as a testament to his remarkable achievements.
At the helm as founder and chairman, Mr. Clegg has masterfully positioned New Image™ as a trailblazer in health and nutritional products. The driving force behind this success is a commitment to evidence-based innovations and sustainable business practices, all within a secure and robust business model.
The fruit of New Image™’s labour is evident in its annual revenues that are fast approaching the impressive milestone of $500 million. As a beacon of innovation and wellness, New Image™ stands as a testament to Graeme Clegg’s visionary leadership and the company’s commitment to enriching lives across the globe.
Preventive Health Solutions
The mission of New Image™ is centered around creating awareness about the extraordinary nutritional substance known as colostrum, which holds significant importance for life. Colostrum is a nutrient-rich fluid produced by all mammals, including humans, in the initial days following childbirth. It is often referred to as “liquid gold” due to its exceptional concentration of bioactive protective nutrients, antibodies, growth factors, and immune-enhancing properties. Colostrum plays a vital role in reinforcing the immune systems of all newborn mammals and has been revered by ancient civilizations as a precious gift from nature.
Mr. Clegg, the driving force behind New Image™, gained firsthand experience of colostrum’s potency during his time in sheep farming. This experience led him to recognize the immense untapped potential of this superfood, motivating him to introduce it to a wider audience.
What sets New Image™ apart is its pioneering work in colostrum-based products for preventive health solutions. Through global research efforts, the company has delved into the preservation of colostrum’s nutrients and bioactivity, enabling them to responsibly source, process, and distribute it worldwide. Their product range includes a variety of colostrum-based options such as powders, tablets, sachets, and capsules. Their dedication to scientific exploration remains unwavering as they continue to unlock the full potential of this remarkable substance.
One of the company’s remarkable achievements is the development of the groundbreaking Alpha Lipid™ Technology. This innovative technology serves as a protective shield for the delicate bioactives present in colostrum, allowing them to survive (bypass) the acidic environment of the adult digestive system. This advancement ensures direct absorption into cells, maximizing the benefits of colostrum’s rich nutritional profile. It’s important to note that not all colostrum is equal in terms of bioactive healing properties. Graeme Clegg’s transformative contributions to the realm of health and nutrition have rightfully earned him the esteemed moniker of the “Colostrum King.”
Innovating Health and Nutrition
New Image™ is firmly rooted in a culture of innovation, making it the cornerstone of their approach to creating and delivering top-tier health and nutritional products. The company places a strong emphasis on the importance of rigorous research, consistently adopting an evidence-based perspective in the creation of new products and the refinement of production methods. Central to their philosophy is a focus on proactive prevention, aimed at addressing the underlying causes of health issues rather than merely alleviating symptoms. This forward-looking approach marks a departure from the limitations often associated with a reactive Healthcare System. In fact, they have coined a new health category called Non-Pharmaceutical Intervention (NPI), which encapsulates their unique perspective.
At the heart of New Image™’s endeavors is a team of internationally acclaimed scientists who are at the forefront of cutting-edge research and development. These experts are dedicated to unlocking the full potential of colostrum’s bioactives, contributing to breakthrough innovations. They actively engage in conducting and publishing clinical trials in the realm of bioactive research and development, utilizing their innovation laboratory located in Auckland.
New Image™’s recent breakthroughs include products designed to stimulate stem cell development; a subject that has been extensively covered in studies published within peer-reviewed scientific journals. This level of scientific rigor and achievement fuels their enthusiasm and bolsters their position as a pioneer in the field of health and nutrition.
A Legacy of Excellence and Expansion
Mr. Clegg’s journey has been characterized by a competitive and goal-oriented spirit, always striving for personal excellence. Starting as a sheep shearer to gather the capital needed to purchase a farm, he achieved a world shearing record in 1969. He also competed as an international badminton player, reflecting his drive to excel in various fields.
New Image™ takes pride in being a New Zealand-based corporation that leverages the nation’s unique natural resources to benefit people worldwide. Over the course of close to 40 years, New Image™ has experienced remarkable growth, evolving into a company with substantial impact in the market. The timeline of key events in the company’s journey reflects its commitment to expansion and innovation:
- In 1984, New Image™ International was established in New Zealand.
- 1989 marked the entry into the Australian market.
- Expansion continued with entries into the Malaysian, Indonesian, and Singaporean markets in subsequent years.
- The company expanded to the Philippines and Hong Kong in 1994.
- Throughout the 2000s, New Image™ continued to enter new markets, including Taiwan, South Africa, Thailand, Vietnam, Nigeria, Uganda, and Zambia.
- The launch of Alpha Lipid™ Lifeline™ in 2002 was a significant milestone.
- New Image™ experienced consistent growth and achieved notable financial milestones, including its first million-dollar sales month and then in a day.
- The acquisition of Food Contractors and the upgrade of its Paerata milk processing facility demonstrated the company’s commitment to operational excellence.
- The acquisition of Nutrimetics from Tupperware Brands in 2022 and entry into the Cambodian market showcased further expansion efforts.
- Graeme Clegg’s appointment to the World Federation of Direct Sales CEO Council highlighted his industry recognition.
- The company’s global presence continued to expand with entries into new markets such as South Korea, Greece, France, Cambodia and India.
The timeline of achievements and expansions reflects New Image™’s dedication to delivering high-quality health and nutritional products globally, as well as its commitment to innovation and growth. The company’s accomplishments under Mr. Clegg’s leadership are a testament to his vision and determination to make a positive impact on people’s health and well-being.
Strengthening Immunity and Enhancing Lives Through Nutrition
Mr. Clegg’s family has consistently served as his driving force and inspiration. His personal journey has been marked by the devastating impact of cancer, with the loss of both his parents and his brother to this illness. These deeply personal tragedies have had a profound effect on him, igniting a powerful determination to uncover a way to contribute to people’s well-being and enhance their quality of life. His mission became clear: to create top-tier health and nutritional supplements that not only provide essential nourishment but also bolster the immune system—a crucial component in overall health.
His conviction is rooted in the belief that many diseases, and even the aging process itself, originate from an immune system that’s compromised or impaired. This belief has shaped his approach, guiding him to develop products that focus on immune system support and strengthening, as this is the bodies first line of defence.
For Mr. Clegg, the essence of his work is encapsulated in the philosophy “Let food be thy medicine and medicine be thy food.” This philosophy underscores the fundamental connection between what we consume and how it impacts our health. He is resolute in his belief that prevention is more effective than a cure and that individuals have the power to take control of their health by harnessing the potential of natural resources.
Vision, Focus, and Resilience
Mr. Clegg’s perspective on entrepreneurship offers valuable insights for aspiring entrepreneurs. Here are some key takeaways from his advice:
- Clear Vision: Define your business goals and growth path clearly to stay focused.
- Stay Focused: Avoid distractions and prioritize your long-term vision.
- Work and Dedication: Expect hard work, dedication, and sacrifices.
- Perseverance: Overcome challenges with determination and adaptability.
- Innovation: Innovate to provide unique solutions and adapt to change.
- Lead by Example: Demonstrate qualities you expect from your team.
- Market Awareness: Understand market trends and customer needs.
- Believe in Yourself: Nurture your entrepreneurial spirit and confidence.
- Resilience: Turn setbacks into learning opportunities.
Mr. Clegg’s advice encapsulates the determination, focus, and resilience required to thrive in the world of entrepreneurship. It’s a reminder that with a clear vision, hard work, and a strong belief in oneself, entrepreneurs can turn their dreams into reality and make a meaningful impact on the world.
Collaboration, Empowerment, and Transformative Impact
Mr. Clegg’s leadership style is characterized by collaboration, inclusivity, and empowerment. He believes in leading by example and is willing to take on any task he expects from others. He is committed to investing in people, research and development, and fostering an environment where both the workplace and the community flourish. Diversity is celebrated, and individuals find purpose in their meaningful contributions. The company’s mission revolves around transforming lives, making it more of a humanitarian mission than just a business endeavor.
Operating on a global scale, we heavily invest in recruiting and retaining top talent and building sustainable networks of independent distributors. The company functions as a “University of Success,” offering various modules to empower distributors both personally and professionally. Distributors are motivated to expand their networks by recruiting others and mentoring their growth. With dedication, enthusiasm, and tangible outcomes, a clear pathway to executive roles and financial independence within the company is evident. The company’s growth and accomplishments validate the effectiveness of this model, not only in attracting but also retaining exceptional talent.
A Commitment to Responsible Impact and Philanthropy
New Image™ is deeply committed to environmental, social, and governance (ESG) practices, showcasing a strong dedication to responsible and sustainable operations. One of the company’s prominent focuses is on animal welfare, ensuring that colostrum, the vital resource, is sourced from well-maintained and healthy cows. The company strictly adheres to rigorous guidelines that prioritize the welfare of the animals and the quality of their colostrum production.
Charitable giving has been a cornerstone of New Image™’s values throughout its history, both within New Zealand and on a global scale. The company has consistently supported diverse initiatives, ranging from assisting World Vision children and participating in Red Cross campaigns to providing aid to typhoon victims, establishing school libraries, implementing clean water systems, and making substantial donations of infant formula for infants in need.
Noteworthy examples of the company’s philanthropic efforts include:
- In South Africa: Collaborating with The Children of Clouds of Hope, a care center in Underberg, South Africa, to extend nutrition and support to 64 underprivileged children. These children often come from backgrounds of extreme poverty, neglect, and hardship, and the company’s contributions play a significant role in improving their quality of life.
- In Indonesia: Extending assistance to frontline COVID-19 workers by donating Alpha Lipid™ Lifeline products. Packed with essential protein, vitamins, and minerals, these contributions help ensure that doctors, health workers, and volunteers have the necessary nourishment to effectively combat the pandemic.
- In Vietnam “The Lifeline Foundation”: Supporting a comprehensive initiative that encompasses free medical examinations, health promotion, and humanitarian aid in Phu Tho province. The program involves medical assessments for elderly individuals, provision of balanced nutritional meals, and donations of Alpha Lipid™ Lifeline™ products to enhance the well-being of the local community.
- New Image™’s commitment to ESG practices signifies its dedication to making a meaningful and positive impact on the environment, society, and governance. The company actively upholds ethical and responsible practices while channeling support towards initiatives and causes that closely align with its core values.
Driving Ambitious Growth
The New Image Group has demonstrated an impressive track record of growth, achieving a remarkable 32% Compound Annual Growth Rate (CAGR) in EBITDA over the past five years. The company’s ambition continues to soar as it sets forth on a path of remarkable achievements, including:
- A goal to reach $NZ600 million in sales by 2024, followed by an even bolder aspiration to become the next Billion Dollar Direct Sales Company.
- Plans to become a publicly listed entity on the share market within 24 months, allowing executives and leaders to share in the prosperity generated.
- A determination to secure a position among the Top 20 largest direct sales companies globally by 2025.
- A steadfast commitment to maintain its status as the world’s largest private manufacturer of colostrum and a preeminent marketer of value-added products.
- An ambitious agenda to establish offices in an additional 25 countries within the next three years.
To power these audacious growth targets, the company has strategically charted a roadmap of new products and capabilities. Currently, New Image Group actively operates in 25 international markets, spanning regions such as South East Asia, Europe, and Africa, in addition to its presence in New Zealand and Australia. Looking ahead, the company envisions expanding its footprint even further, penetrating new markets and offering innovative products designed to empower individuals across the globe to achieve their health and wellness objectives.
