Ever since the commercialization of the IC engine in the 1880s, the heart of automobile has almost stayed the same. While there have been significant improvements in engine technology, the fundamental of generating power by the burning fuel with air, has remained the same. However, an entirely new way of powering a vehicle is ready to hit the roads and this revolution is being steered by emerging companies like EV Techo Electra Motors Pvt Ltd.
Headquartered in Pune, Techo Electra is a leading manufacturer of Electric Two Wheelers. The team at Techo Electra is proud of its industry wide experience in automobile manufacturing with people from Daimler , Olectra , Kawasaki, LML as part of its team The company delivers a range of electric scooters that truly capture the Indian spirit of a sustainable electric future. The company works on eco–friendly world class technology and sets a socially-responsible platform to make the environment pollution free.
Techo Electra has a team of highly qualified engineers with definitive expertise who work diligently and consistently on the advancement of the products and newer technologies to match up with the pace of time and generation. The team believes in being ahead of the curve and get products which are technology driven backed up with power and longer range.
Techo Electra can be distinguished as one of the few companies who have grown at a high growth rate in terms of numbers as well as geographies. The network of the company is one of the strongest in the industry. From past few years, the company has been working dedicatedly to deliver top-notch products to customers. “Our plan was quite simple, to roll out a Quality product and it has worked well. There is a definitive strategy that we have worked on and it is working well,”, our fast dealership roll out across the country reflects the success of our strategy states Mr. Prakash Bhootra, the Managing Director of the company.
Exclusive Offerings of Techo Electra :
EV Techo Electra Motors Pvt. Ltd. delivers a range of electric scooters that truly capture the Indian spirit of a sustainable electric future. The company offers a wide range of options for its customers to choose from, variety based on performance, range, price and other parameters. This choice has been designed to ensure that they can meet the need of a variety of customers. The company has a round the clock R&D team who evaluates commercially feasible options on batteries, Motor’s, convertors, controller and other key components. In the last six months, the company has been able to increase range per charger from the original 80kms to over 110kms.
Techo Electra is forefront in offering best design, quality, comfort, and assured after sales services and spare parts support. Notably, the company’s currently available models of the electric vehicles include: Emerge- LI-ion, Raptor- Lead Acid / LI-ion, NEO- LI-ion / Lead Acid, and Saathi LI-ion.
Standing Tall with New Cutting-edge Manufacturing Facility
Recently, Techo Electra has strengthened its manufacturing capabilities with a brand new automated manufacturing facility. It has established this facility in a bid to increase production capacity, facilitate new product innovations, and conduct research and development activities.
In 2020, Techo Electra has significantly expanded its footprint across India. Recently, the company appointed 11 new dealers across the nation in just a span of one month. Latest opening have been at Solapur, Osmanabad, Raichur, Purnea, Jodhpur, Rohtas, Kerala, Vellore, Koppal, Trichy, and Bangalore. The addition of 11 dealers takes the company’s total dealers’ count to 75 across India. The company now covers most of the geographic locations, which will help it to accelerate a network of sales and after sales service.
“We aim to get sustainable and cost-effective Electric Vehicles in the market to cater to every segment of the society”
Speaking on which, Mr. Prakash Bhootra, MD of Techo Electra said, “Techo Electra scooters are far cost competitive than fuel vehicles and also bring in huge savings for the consumer in terms of high range and a good battery life. With the extensive network T E is ready to make its mark in the Auto industry, the company has already procured huge orders from several last mile delivery companies, ride sharing companies and are carrying a pending order book of over 3500 vehicles to be delivered in the next few months.
The new factory is further expandable to a larger area if required. We have a production capacity of 1.5 lac vehicles per year and can scale it higher if the demand envisages. Currently we have 7 models being manufactured at our Chakan unit which is managed by a team of 40 people, he further added.”
Distinctive Business Strategy :
Mobility has seen the consumer trend changing quite rapidly in the last five years. With the changing world, the needs of the consumers are also changing. The customers are more aspirational.
In order to meet the consumers’ demand and create a variety of portfolio to have a relevant market share Techo Electra is always exploring and experimenting newer strategies. Some of the latest strategies employed are:
· To enhance the existing portfolio of vehicle
· To introduce 3 new models in the two wheeler space.
Awards and Accolades :
Techo Electra has been awarded and recognized many times because of its outstanding products and services. Some of them are mentioned below:
· In 2019, the company was ranked among the 10 Best Electric Vehicle Startups by Silicon India.
· It was recognized as ‘Innovative Business Of The Year 2020’ By Franchise India
· It was awarded the ‘Startup of the Year 2020’ by The CEO Story
· The company also won ‘India 500 Startup by India 5000’
· The leadership was awarded ‘CEO of the Year 2020’ by Business Connect
The road ahead :
Progressing forward with positive approach, Techo Electra aims to enhance its dealership network to 100 across India by the end of 2020 and plan to sell around 100000 units by the end of financial year 2022 across 150 cities and town. The company’s recent offering ‘Saathi’ is to make every Indian ‘Aatmanirbhar’. It has developed this bike to make people proud about the vehicle they own.
The road ahead is still a long one for the promising startup. Techo Electra aims to stand amongst the early companies to make a mark in this electric vehicles industry. The company is backed by solid industry veterans who along with the core team are forming strategy to achieve the aim.
Advice for New Entrants of the Industry from the Desk of the MD :
“An Entrepreneur need’s to realize that their idea or the product must have a market or the a definite potential to create a market in the foreseeable future, many idea’s die away as they don’t have a market and buyers for their products or services, it’s important to be surrounded by mentor’s, they help you navigate the path more smoothly, it’s faster to learn from others mistakes.”
