The transformation from offline to online sales has compelled organizations to shift from a cascade of traditional working methods for moving it’s laurels into a modern environment. Technological innovations have played an important role in this transition, and the insurance sector stays no exception to it.
Started in 2010, spearhead by Kevin Steer, Founder & CEO One Two One Advisor Sdn. Bhd was established in the year 2010 to provide solutions for Financial, Insurance & Takaful Sector. In a short span of time, the organization’s growth speaks for itself with an expansive portfolio in its initial stages. Gradually, the organization has spread its wing alongside other initiatives such as 121 Framework & 121 and their recent launch u12know that is a unique 360-degree lifestyle service.
121 Advisors have continuously been building solutions for InsurTech & FinTech across sectors. The company believes in “We Don’t follow Trends, We Pioneer Them” has created a holistic solution with a special eye for detail in the industry.
It is true that an opportunity to work with a technologically advanced organization gives you the benefits of personalized approach. This is one of the many reasons why 121 Advisors are privileged to have a noble clientele.
The brain behind 121Advisor: Kevin Steer
Kevin Steer, a graduate from Cambridge University, 1978, started his professional journey with Schlumberger, a technology company in Brunei, Australia, Indonesia, China for half a decade. In 1986, he obtained his Masters in Computing from Imperial College where he focused on Artificial Intelligence.
Further, Kevin moved to Malaysia in order to implement solutions on Insurance & Banking catering to a large clientele from China, India, Thailand & Indonesia.
Kevin Steer is the role model, who motivates his team. As a ‘techie’, he designs data models and comes up with solutions to implement. Kevin’s positive spirit comes from his love for sports. In the early 80’s, he walked up to Mount Everest base camp, which was 17,000 ft. high. His other expedition was 13,000 ft. high in Tibet, China and continued to explore until he reached Kathmandu, Nepal where he ended his travel with white water rafting.
As a CEO & ‘techie’, Kevin has always been looking for new disruptive solutions to continue evolving the business. What was interesting was that he worked for an Artificial Intelligence
Company in 1986, and that piqued his interest in AI. When 121Advisor started seeing the evolution of Chabot’s, Robo Advisors, Predictive Analytics, and Behavioral Intelligence & Robotic Process Automation. 121Advisor started researching on AI solutions and the team and implemented 24×7 multi-lingual Chabot’s, Robo Advisors for lifestyle financial planning, as well as implementing Predictive Analytics solutions for predicting new products to buy, lapsation of policies, fraudulent claims & future growth/decline of investment funds; which are integrated with RPA solutions to trigger workflows to notify the relevant people.
“We developed a number of InsurTech & FinTech solutions including Referral Management for banks, plus we launched our customer portal (u12know), which enables customers to login & check their policies, plus submit services requests. The USP of these features is that it is the mobile point of sales for quotation, proposal submission & online payment including Windows, Android & IOS. Our web-based online insurance solutions include the direct purchase of insurance solutions with payment services.”Kevin Steer, Founder CEO, 121 Advisors
The growth potential lies in the CEO’s vision to scale the business to the next level by launching the u12know knowledge portal in other countries, including Indonesia, Philippines, Myanmar & Vietnam; using multi-lingual translations. Then later expand to the US & Europe.
Services:
121 Advisors had formerly implemented solutions in China, India, Thailand & Indonesia, including auto-underwriting (which auto-underwrites & auto issues policies, this was assessed in India and the auto-underwriting rules were revised), channel management both for Life & General companies.
Over the past 10 years, the company has implemented many InsurTech & FinTech disruptive online solutions including our solutions which include Referral Management with Marketing
Automation, Mobile Point of Sales, Online Direct Selling, Enterprise Product Configurator, Online Claims, Agency Distribution systems used by Agency Leader Corporations with N- Tier hierarchies, and payments made to agents, Online Customer Service Portals & Corporate Websites.
With the growth of AI & chatbots; 121Advisor implemented disruptive solutions including multilingual Chatbots & Robo Advisors along with AI based Predictive Analytics / Machine Learning for predicting New Products, Churn / Lapsation, Fraudulent Claims & future predictions for Investment Funds.
121Advisor is fully Regulatory Compliant with our solutions and we go through annual audit checks for security testing & verification.
“In September 2020 we recently launched a knowledge portal called u12know (www.u12know.com) that provides lifestyle advice on financial needs, as well a business planning and computation of a Total Health Score (later) to advise people on their health & wellness planning. Lifestyles include single, married, young family grown family, retired.”
As most millennial’s in the Asia Pacific do not understand financial planning, and often max out their credit cards and get into debt; there is a need to help educate them on their lifestyle financial goals and recommend products that they can buy online. With the launch of u12know, it will become a disruptive knowledge portal offering advice on lifestyle financial, in future, health goals. This will help the customers understand their needs and create a plan to help them build their lifestyle & business financial plans. For each country, this will be translated into the local language.
