Leadership is never easy. Although most people make it look easy because people never really get to see the efforts and a passionate drive to make dreams work. Leadership does come with its twists and turns, the challenges and complications in its every stage of development. The world today is fast-paced, and moving, and the new-age leaders are expected to do much more with less. It could be anything from leading a project with few resources, to brief delivery deadlines, to limited budgets. And all of this while maintaining the efficiency in services, the growth of the company and the team. To lead through these circumstances can be really easy if you possess skills like great teamwork, responsibility of decisions, proper communication, trustworthiness, business ethics and impeccable leadership.
Apeksha Fozdar, Founder, iContent, is one such leader who exemplifies as the perfect new-age leader. In Candid talks with The Business fame, let us know more about iContent and her journey behind it.
Apeksha is an ace leader and a dual degree holder (Masters in Digital marketing and Masters of Commerce) whose contribution has been considered instrumental in the growth of every organization with which she has been associated to date, which includes Citibank, Crisil Research, Tata Group of companies, and Smmart Training. She has achieved success by seamlessly integrating her motivational, zealous, and goal-oriented attitude with exceptional leadership qualities. With a professional experience of 15+ years in the industry, and while working under several reputed corporates, Apeksha gained a lot of experience and expertise about businesses and the code-cracking factors related to it. However, she always had a spark inside her which led her to begin her entrepreneurial journey in 2014, establishing her own organization iContent. Apeksha, in an exclusive conversation with Women Entrepreneur India, divulges her secret to success.
Q. How iContent came into existence? Also, what is ‘Entrepreneurship’ according to you?
While working in my previous workplaces, I learnt a lot of things, which also helped me to understand that specific treatment is required for each niche of business. The process of learning has been very natural to me. I consider it a necessity for both personal and professional career as it makes us capable of understanding and handling things in a better way in life. Also, as I was kind of very observant from the beginning, I did a need-gap analysis and realized that content writing is extremely essential for Indian clients to reach their target audience. That was the time when I decided to be at the right place, at the right time, which is ‘Entrepreneurship’, and this is how iContent was born.
For me, entrepreneurship is like – living a legacy. It comprises of lots of responsibilities and I actually like to take those responsibilities to create a better world around me. The basic traits of an entrepreneur are – ownership for their actions, responsibility for their work, healthy attitude and most importantly gratitude and care towards clients and co-workers. My endeavour is to excel in all of these traits while achieving success in the business of future that is so ahead of the curve.
Q. Tell us about your offerings, and also the factor that differentiates you in the industry.
iContent is an organization that is predominantly involved in content writing and digital marketing. Our service portfolio includes content writing, branding, website designing, website development, and all the digital marketing operations such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Online Reputation Management (ORM), and more.
We are positioned uniquely in the market with our 360-degree approach, because with a belief that one size does not fit all; our team of passionate content writers, digital marketers, business brains, designers, web developers, and advertising experts are able to customize the solutions to meet the requirements of our clients. Also, we offer research-based solutions that are crafted with innovation & value-addition. This is a major factor that has helped us to achieve high customer retention rate.
Q. Mention few of the milestones that bestowed you utmost satisfaction – both as an individual and a business owner.
Though there are many milestones, I would like to mention a couple of them, which I consider as the most prominent one. As a business owner, I would say, delivering 1000 projects in a time span of five years, which also means delivering one project every single day, is a major milestone of ours.
Talking as an Individual, despite having personal and professional life, meeting a number of entrepreneurs of various niches and understanding their concern areas and translating it into digital strategies is like a passion converted into a profession for me. This is also a chief milestone, which makes me proud and about which I can boast without hesitation.
Q. What is waiting in the future for you and iContent?
In the coming years, we expect to enhance our service portfolio beyond regular digital marketing and content writing. The aim is to add solutions pertaining to the education realm. We also have started new Hobby venture named Hobby turtle’ that caters to some few lakh of the young and enterprising children. Apart from that, for myself plan for becoming a serial digital entrepreneur is in the pipeline.
Key Management:
Apeksha Fozdar, Founder
A dual degree holder and a business leader, Apeksha is an individual who also has a rich experience of ten years as a seasoned content writer. She is following her passion to create a niche for herself in the business realm.
“She has achieved success by seamlessly integrating her motivational, zealous, and goal-oriented attitude with exceptional leadership qualities”
