In an Candid Conversation with, Mr. Sami Daoud, CEO of Chili House describes the strengths and uniqueness of the company.
Below are the highlights of the interview between Sami Daoud and insights success:
Give a brief overview of your company and its vision?
In 1985 Chili House was born! Ever since, the company is continuously striving to achieve the highest standard of satisfaction for its customers and service providers. The company is all about creating memorable experiences and long-lasting relationships based on handcrafted food quality, superior hospitality, use of innovation and a little bit of fun along the way!
From the beginning, Chili House’s primary focus has been to maintain an exceptionally high level of food quality. The secondary focus has been on remarkable hospitality, by going above and beyond the customers’ expectations to make sure that with each visit, we have effectively lifted the customers spirits, and thus their experience, to a new level. The third priority relates to the stores themselves, via a perfect balance of modern and old design with an exceptional attention to detail and cleanliness.
Describe the experiences, achievements or lessons learnt that has shaped the journey of the company?
Upon completing my law degree in 1998, I re-entered the Franchise world and quickly developed numerous brand concepts including, Philly USA, Everything Yogurt & Banana, Frullati Cafe & Bakery, and Gold Star Chili restaurants. 5 Years later, I joined the Chili House Team in 2003. I believe that the combination of extensive restaurant experience as both franchisee and later as franchisor with a desire to carry on the tradition of building quality cultured brands for my family, investors, franchisees and partners was the driving force that drove the brand from 12 stores in Jordan to over 34 locations in 6 countries within 10 years.
What are the cutting-edge products/services offered by Chili House?
As far as products go, our Chili Burger, Chili Cheese Fries, Cheese Coney Island hot dogs, and Chili Cheese 3-Way Spaghetti are exceptionally unique to our brand. For services, we would feature our innovative and user-friendly phone application and online ordering system of delivery. Our phone app includes features such as a rewards program that allows our customers to enjoy discounts and special offers, just by checking into the restaurant. They are rewarded on each visit. Second primary feature is the “Chili Box” feature, which allows our customers to browse through their choice of Rock, Classical, Hip Hop, Jazz, Newest Top Ten songs and Modern Arabic. Through the app the customers select the song they want to listen to while dining. The stores are also equipped with volume controlled speakers at each of our tables, so the costumer can “turn it up, when the customers selected song is playing”
What are the special franchisee strengths that make Chili House unique from its competitors?
The greatest strength of Chili House is its exceptional customer experience. When our 5-Star Hospitality process is combined with our 5-Star food quality and freshness, it is an experience that keeps consumers returning for more. Add to that, our menu variety, which is executed with ease through our streamlined kitchen processes, and you have a “Recipe for Success.”
