Meet Christina Flach, the beauty expert who is revolutionizing the industry and empowering individuals to look and feel their best. With years of experience and a passion for innovation, Christina is a true industry leader who is committed to making a difference and enabling a better tomorrow.
As a beauty expert, she has honed her skills in a range of areas, including makeup, skincare, haircare, and more. With a deep understanding of the science behind beauty products and techniques, Christina is able to provide expert advice and guidance to help people achieve their desired results.
But her impact on the beauty industry goes far beyond her technical expertise. She is also a thought leader who is constantly pushing boundaries and challenging the status quo. Through her work, she is creating a more inclusive and empowering beauty culture that celebrates diversity and encourages self-expression.
One of Christina’s core beliefs is that beauty should not be about conforming to narrow standards of beauty, but rather about celebrating individuality and embracing what makes us unique. This philosophy is reflected in all of her work, from her innovative product lines to her educational content.
But perhaps what sets Christina apart most of all is her commitment to sustainability and social responsibility. She understands that beauty products can have a significant impact on the environment and on society, and she is dedicated to creating products that are both effective and ethical. Whether it’s using recycled packaging materials, sourcing ingredients from sustainable suppliers, or supporting fair labor practices, she is always looking for ways to create a better tomorrow through her work.
Overall, Christina is an industry leader who is making a meaningful impact on the beauty industry and on society as a whole. Through her commitment to innovation, inclusivity, and sustainability, she is helping people look and feel their best while also creating a more equitable and sustainable future.
The Business Fame is proud to feature her in this issue of The 10 Most Ambitious Women In Business – 2023. Let us know more about her journey in this feature.
Christina Flach- The Ambitious Leader
Christina Flach is a celebrity makeup artist based in the San Francisco Bay Area. She has worked with high end brands such as Gucci and Louis Vuitton, has been featured in campaigns for Macy’s, Neiman Marcus, Saks Fifth Avenue, and Bloomingdales, and has been featured in magazines including Vogue, Time, People, and Elle.
Her celebrity clientele includes Condoleezza Rice, Hilary Swank, Isaiah Washington, Melissa McCarthy, Rita Moreno, Renee Zellweger, and Tyler Florence. In addition, Flach also writes articles about the best tips, tricks, and hacks in makeup and is a beauty expert on California Live on NBC.
All about Pretty Girl Makeup
Pretty Girl Makeup was created in 1999 by celebrity makeup artist, Christina Flach. After quitting her day job, Flach began her journey as a makeup artist in 1995 with the goal of being able to make money doing what she loves. As a makeup artist and devoted mother, Flach was constantly on the go. Between shuffling kids to school and meeting with clients, Flach found that there was never enough time during the day to touch up her makeup. Every lip gloss she owned wore off within a few short hours of application.
For months Flach tested dozens of lip products, looking for a gloss that could withstand even her busiest days. When her search came up empty, Flach decided to create a makeup line of her own, Pretty Girl Makeup. Her mission was to develop a formula that was not only long lasting, but also anti-aging, moisturizing, and hydrating. Self-funded since the beginning, her unique lip gloss line took over a year to formulate and design.
“I launched my line with colors that looked good on many skin tones so that every girl could be a pretty girl.”
Christina said that her proudest moment as a Founder and CEO was seeing her lip gloss line in Instyle Magazine, right next to a feature on Miley Cyrus.
“It was really amazing seeing my product in print next to a major celebrity. All of the time and effort that it took to create a product that I was genuinely proud of was worth it at that moment.” says Christina.
The Unique Products and Services
“Pretty Girl Makeup is a line designed with the customer’s health in mind.”
Christina Flach believes that taking care of yourself with proper nutrition, exercise, and high quality products is the key to a long and happy life. Each lip gloss created by Christina is formulated with vegan, cruelty free, and clean products that people will feel good about putting on their skin. Skin is the biggest organ in the body, and it deserves to be taken care of properly.
People often have to decide between a product that works well but has bad ingredients or vice versa. With Pretty Girl Makeup, customers are able to have the best of both worlds. Since the line was created by a makeup artist herself, customers know that her experience in the industry will translate into an amazing product that customers can trust.
What Sets Pretty Girl Makeup Apart?
“I am always willing to try new things and be open to new ideas, whether it be marketing, products, or ingredients.”
In the beauty industry, you always have to be willing to adapt to new trends in order to ensure your brand is the best version of itself. Christina values the people she works with, constantly asking those around her their opinion on a matter.
For instance, Christina always asks her assistant her thoughts on a subject because she offers a different perspective and knows Christina inside and out. Christina is open to criticism, and never surrounds herself with ‘yes’ people who only tell her what she wants to hear. She hires people that prioritize the bigger picture and long term goals of the company.
Future Plans with Pretty Girl Makeup
Currently, Christina is working on a new company called “I’m Too Busy”. This new endeavor will include a line of skincare and makeup products that are made with high quality and clean ingredients. Her new company will also feature a mens line that will simplify the skincare process into three easy steps. Christina’s in-depth knowledge of the industry allows her to formulate products that work without any chemicals or fillers.
Christina’s Advice to the New Entrepreneurs
Christina believes in finding a way to make money doing what you love. However, when you are starting out in the makeup industry, finding clients that are willing to take a chance on you can be extremely difficult. To solve this problem, Christina would drive to her friend’s hair salon and offer free ten minute makeovers in the hopes that someone would like her work enough to hire her in the future. She also reached out to photographers and offered to work with them for free to start building a client base.
She encourages those who are just starting out to be comfortable being uncomfortable, take risks, and do not be afraid of failure. In her mind, the only real failure is if you do not try at all. Even after building an extensive clientele, Christina encourages those in the industry to always be a team player and to have a positive attitude.
“There are a million makeup artists to choose from. I never take it for granted and I never say no.” says Christina.
Most importantly, however, Christina wants to ensure that the person sitting in her chair feels like the best possible version of themselves. She believes in making someone feel as good on the inside as they do on the outside because that is what is truly important in life.
