One of the undeniable qualities of an entrepreneur, apart from fearless leadership, is building something big from a small idea. This requires not just the zeal and dedication to work towards something, but an opportunistic view of the world, knowing the current market trends, and knowing what ideas would soar in such a scenario.
The Business Fame is proud to feature Denise Sangster in this issue of “The 10 Most Influential Entrepreneurs to Follow in 2022” as an entrepreneur making big ideas happen.
About the Company-
Whether working on behalf of established companies with successful track records or pioneering newcomers with raw or out-of-the box ideas, Global Touch’s mission is to help its clients rethink what’s possible, build next generation capabilities and innovation, and transform small ideas into big market opportunities for and through partners.
“We work to increase shareholder value, accelerate market penetration, anticipate and capitalize on market inflections, and build competitive barriers.”
As a team, they use their in-field research to get inside the heads of customers and partners to help shorten sales cycles, create the right omnichannel strategy to scale effectively, and support partners as they serve clients’ mutual customers. From vendor ecosystem matchmaking to partner profitability, Global Touch has built a world-class reputation in delivering actionable insights that help shape future directions for sustainable revenue growth through partners.
Since 1990, Global Touch has added value to its clients by steering them from product-led into market-led companies.
“We do this by helping them build the right partner ecosystem, work with the best partners, and build a model that creates predictable revenue for the IT company and its partners, while helping build sustainable partner profitability to energize the customer lifecycle journey,” says Denise Sangster, President & CEO of Global Touch.
Denise knows partners! She is an expert with knowing how to “unleash” the power of partner ecosystems, accelerating IT company-partner success, and establishing predictability of growth, revenue, profitability, and value between IT companies, customers, and partners through 360° of alignment.
Adding Another Feather in the Cap-
Denise has had the opportunity to engage with the IT industry through a number of avenues, including writing for IT publications around the world, creating the first Pan-European IT conference for the channel (“EuroChannels”), launching the first ecommerce event (“CyberChannels”), and more. Today, Denise is focused on showcasing current and upcoming “wondrous” women leaders in the IT industry to accelerate visibility of current and future leaders. “The IT industry is a male dominated world. IT Wondrous Women reaches into markets around the world to find the best and brightest women, and then gives them a platform to showcase their success. A number of women that we have featured have been promoted, head hunted to new positions, and achieved increased personal brand and overall visibility.”
The Suite of Services-
The lack of predictable partner revenue is the #1 frustrating issue for our clients’ executive teams. Global Touch helps address it through data and data storytelling, disruptive innovation to engage partners, and brainstorming with partners, customers, and their clients to optimize success.
The team’s expertise is grounded in global field experience, expansive global relationships, and their data-centric culture.
“We know partners and customers, and we have first-hand experience with what works and why.”
This is not theoretical knowledge, but one you only learn from first-hand experience over many years.
No one can promise success, and anyone that does should not be retained! While the company has a strong track record of success, what really distinguishes them is that they help clients refine programs to achieve planned and opportunistic success.
“We treat our clients as clients for life, so if new issues pop up, we can help our clients see around these curves.”
A Word for the Budding Entrepreneurs-
Denise’s recommendations for budding entrepreneurs are simple. “1. Entertain new ideas. Transformation can be challenging to achieve if the leader is not open or receptive to new ideas, and they never solicit them. 2. Remain Adaptable. A leader must be in the mindset of continually adapting to changing market conditions to keep moving forward proactively. 3. Take the right risks. Taking calculated risks is the key characteristic of a transformational leader. Risks in today’s world are significant, but working with the team to gain input can remove risks from decisions while achieving goals, including growth.”
