In an interview with The Business Fame , Lindsey Myers the Founder at Concrete Blonde Consulting has shared some insightful answers highlighting the influences made by his firm, service offerings, winning honors, current, and future perceptions. It is a full-service consulting and marketing firm in NYC specializing providing custom profit and growth solutions.
1. Being a successful business leader, what difficulties and challenges do you face? What keeps you motivated?
There are always new challenges from setting the vision, consistently delivering for clients, managing employees and constantly bringing in new business. Not to mention navigating through global pandemics and protests.
My passion for what I do and helping entrepreneurs build their businesses is what keeps me going. I love what I do! My goal everyday is to go to bed proud and wake-up excited.
2. Describe the one aspect you possess which makes you unique?
I have a very strong analytic mind that I combine with my creative writing skills to help position clients in unique ways and gain media coverage. I consume massive amount of media and apply an analytic filter to that massive amount of data to help me determine where the news cycle is going and how best to harness that power to serve the needs of my clients.
3. Brief us about the vision of company and its services?
Concrete Blonde Consulting is a full-service consulting and marketing firm in NYC. We specialize in providing custom marketing solutions for profit and growth. By examining your business development pipeline, we are able to identify new areas for growth, while also creating strategies to amplify current opportunities. In addition, we provide a competitive media analysis, streamline marketing campaigns and build additional sources of revenue. We service various industries including consumer products and services, tech, lifestyle, hospitality and nonprofit companies.
Communications is a rapidly changing field and our firm is continually transforming to harnesses the powers of both influence and interaction. We offer clients a variety of tools from third-party PR endorsements to social influencer campaigns to reach consumers and drive business.
We believe every client is unique. We partner with them to unearth their core business goals. Then we create bespoke strategic marketing plans with benchmarks to chart our progress and target our methods. We feel a sense of responsibility to our clients and we are responsive not only to their needs, but also to the ever changing world in which they operate.
4. How do you motivate your team to be innovative and productive at work?
I believe that leadership sets the tone for company culture and the best way to ensure that your team is innovative and productive is to be enthusiastic, supportive and give them room to grow. I set the goals and give them the resources and tools they need to achieve results, however, I also give them plenty of room to grow. I’m also available to them for guidance and want them to have the freedom of movement to determine the best means to achieve any given objective.
5. Please tell us about your achievements and accomplishments?
Lindsey Myers founded Concrete Blonde Consulting in November 2016 to pursue her passion for building reputations and revenues through business development marketing strategies. The company has since been named one of the “Top 15 PR Agencies in New York” by The Manifest and one of the “Top 10 Best PR Agencies” by Web Surf Media.
Myers provides profit and growth solutions and thrives as a consultant. A communications expert and entrepreneur, she has over twelve-years of experience serving various industries including consumer products and services, tech, lifestyle, hospitality and nonprofit companies in NYC and the Hamptons luxury market. And in 2018, Insights Success magazine named her one of the “30 Most Innovative CEOs” of the year.
She graduated from Boston University with a BS in Communications and concentration in PR. She began her career at WordHampton Public Relations ,a firm headquartered in East Hampton, NY and ranked by Jack O’Dwyer’s as one of the country’s “Top 100 Independent PR firms”. In 2013, she made partner and was chosen to launch the company’s NYC division.
Recognized as a strategic leader, she has earned a track record for counseling clients, including Fortune 500 companies such as NAPCO Security, Inc., to increase profits, manage brand reputations and gain market share. She’s continually driven by her enterprising spirit and innate understanding of consumer influence. She takes ownership of the business she supports and partners with clients.
Professional, confident and well-respected by her peers, she has also been a guest lecturer at several universities including Hofstra University and Saint Joseph’s University, possessing a presence people often find unforgettable.
Her leadership and expertise have earned her numerous accolades throughout her career including; PRSA Big Apple award, PRSA Bronze Anvil award, eight MarCom awards, nine Fair Media Council Folio awards, Communicator award, SABRE award and an Excellence in Communications award.
6. Where do you envision yourself and your company in the near future?
We plan to grow by expanding our impact and continuing to focus on tech start-ups and helping entrepreneurs achieve their goals. At the end of the day, we succeed when our clients succeed so the focus is really on them!
7. What is your advice to the budding and aspiring entrepreneurs?
Do what you are passionate about and stay curious! We don’t always know where we are going until we get there, but following your curiosity is always a great path.
