Founded in Calgary, Alberta, Canada, Fresh Focus Media was conceptualized not only to provide disruptive marketing strategies for its customers, but to augment the entire customer experience and business process by which businesses execute today. With a team of professionals specializing in various essential marketing strategies, Founder and CEO Kenneth Bond has created an all new approach to success for customers. With the development of his own nationally recognized software platform ROOK Connect, Kenneth has uniquely combined marketing strategies with execution processes. Fresh Focus Media, ROOK Connect software and Kenneth himself are literally taking the business world by storm.
About The Dynamic Leader
Kenneth Bond is the Founder & CEO of Fresh Focus Media & ROOK Connect Software. Kenneth Bond is not your average CEO. With a strong code of ethics and dedication to the Core Values the company was built on, Kenneth plays an active role in each department of the company as a leader, and isn’t afraid to roll up his sleeves and do the work needed. Often quoted saying he’s living the dream, Kenneth’s success-driven attitude comes from the fact that he loves what he does for a living and prides himself on the ongoing support he has at home and with his customers.
As a Marketing Professional, Enterprise Software Solutions Architect & Digital Technology Strategist, Kenneth is focused on bridging the GAP between how businesses engage with technology to drive efficiencies. Recognized as one of the Top 10 Most Persevering and Dynamic Entrepreneurs of 2021, with over 20 years of experience in marketing, sales, business development, communications, branding, web development, app development and software/crm development, Kenneth has dedicated his career to working alongside businesses of all sizes to better engage and maximize returns.
Kenneth prides himself on his ability to bring a fresh perspective to businesses, generating revenue opportunities while increasing and rethinking how businesses execute and track efficiencies every step of the way. Kenneth and his team are truly changing the way businesses engage with their customers, taking marketing and day-to-day operations into account The visibility, reporting and business analytics that ROOK Connect Software is providing is reshaping and having businesses reevaluate their focus with real data to back up their next steps. Already recognized in the Top 3 of the Top 100 Canadian Professionals of 2021, Kenneth’s dynamic leadership and dedication is truly paying off for all parties involved.
The Critical Insights Of Kenneth
Kenneth believes that there’s nothing more powerful than customer referrals, and it’s those referrals that are the true power behind the exceptional growth and phenomenal returns for both Fresh Focus Media and ROOK Connect Software. “Building a community around your product is essential,” Kenneth explains, “staying in touch with customers, celebrating the successes and revisiting how and where both the company and its products or services can do better is a critical element of our success.”
Exclusive Products Offered
Fresh Focus Media works hands-on with businesses, developing, building and implementing marketing and software technologies that drive revenue for customers, while supporting and empowering businesses with the strategic means of executing. Initially focused solely on marketing, Kenneth observed first-hand the struggles that businesses were facing trying to execute for the customers he was driving to their business. After conforming to off-the-shelf software solutions that were available in the market and being forced to work with products as they were designed, it became clear to Kenneth that there was a large GAP in the market, and that’s when ROOK Connect Software became a priority.
With 10+ years experience building marketing, software, CRM and mobile applications for a large variety of businesses, Kenneth soon learned that there was no one perfect fit for each customer. “That’s what other companies offer,” Kenneth explained. “ROOK Connect Software is different from other software companies on the market today. Sure we have all the required certifications that large software platforms are forced to gain, however our concept for how we work with customers and how we can configure ROOK Connect to work specifically for how businesses need it is completely different. ROOK Connect has all the power of strategic workflows and templated project management tools, yet has all the configurable options needed to ensure your business can operate your way.”
Working with businesses of all sizes, Fresh Focus Media and ROOK Connect Software are literally taking businesses to all new heights. Kenneth’s passion for delivering top quality results, building long-term relationships with customers and utilizing technology to solve business problems is nothing short of admirable. There’s no question why Kenneth’s companies are soaring, with continuous growth and revenue that’s forcing competitors to rethink their own business models. With nothing but future growth in mind, Kenneth Bond, Fresh Focus Media and ROOK Connect are all soon to be names everyone has heard of.
Awards & Accolades
Kenneth started his first successful business, POSH Magazine. From the print media business, he evolved into Branding, Web Development and Mobile Applications Working and selling third-party CRM and Business Management Software, Kenneth recognized a huge GAP in the market. Off-the-shelf software has value, but it doesn’t empower businesses the way a true configurable platform does. Taking years of knowledge and custom software development into account, ROOK Connect aspires to be the most powerful business management software available.
- 10 Must Watch Tech Companies 2022
- Innovators With the Most Creative Breakthroughs in 2022
- Top 100 Canadian Professionals
- Top CRM Company in Canada
- Most Innovative ERP Software & Service Provider 2021 – Canada
- 2021 Top 30 Innovators to Watch
- 10 Most Dynamic Entrepreneurs
- Most Promising Fields Service Solution Provider 2021
- 2021 Technology Thought Leader
Future Goals
On asking Kenneth about the future goals of the company, he states, “the company’s goal is to have a million users per day logging in to the ROOK Connect Software platform. To achieve this goal, our focus is to have the largest customer retention rate in the industry and to listen to our user base to grow and evolve our product offering through self-manageable settings and configurations. In collaboration with our goals, our objectives are to drive real financial impact for our customers and support them in getting the most out of our product to help benefit their business”.
There’s no question when talking with Kenneth that you can feel his passion and gain an understanding of his dedication to success. Crediting his outstanding team and the support he has from his wife, he truly believes nothing can stop him from taking the companies to a worldwide offering.
A Piece of Advice
Kenneth says advising young entrepreneurs,-
“Know your customer. Understand their pain points. Build specific strategies that not only make an impact but position your company as the ongoing answer to their needs. Make your customer relationships a priority. Build long-term relationships that aren’t dependent on any one individual, but constantly position you and your company as the best resource for their company.”
There’s no secret to Kenneth’s success, he believes in hard work and putting in the time needed to ensure he’s delivering on the promises he and his team make to customers. “Entrepreneurs need to be accountable to their customers,” Kenneth explains, “the sooner business owners respect this, the sooner they’ll start being profitable. Building a team that believes in your company’s core values aren’t skills easily learned, it’s important for entrepreneurs to clearly outline what means the most to the company and to hold yourself, your team and your customers accountable to those essentials.”
