When the world looks back at which leaders and companies have created the most impact in 2021, Kenneth Bond, Fresh Focus Media and its revolutionary software product ROOK Connect Software, CRM, PRM, ERP & BI will be among the names discussed. From humble beginnings, Kenneth and his wife Lana have completely transformed not only how businesses implement software into their business, but how those businesses engage and capitalize on software to drive revenue for their business. In 2021, ROOK Connect has emerged as one of the fastest-growing Business Management Software companies in North America, and with their impressive portfolio and focus on providing innovative digital tools built for business efficiency, we’re going to hear a lot more from the CEO and this company in the future.
Customers of all sizes today are demanding transparency from the companies they work with and there’s nothing more surprising to Kenneth, with all the software and technology available to businesses today, than how many companies are working blindly with no pulse on their activity or ability to report in real-time. With an almost perfect track record, companies that work with ROOK Connect not only stay, but they also become champions and ambassadors for ROOK Connect as years go on. In the first 5 years of business, the entire company was fueled not by some masterful marketing plan, but 100% based on the referrals of customers using the product every day. Imagine the power a product must have in order to have the portfolio ROOK Connect does, 10+ years in business, and customers driving the company to grow all over the world. There’s no doubt that what Kenneth and ROOK Connect are experiencing, is in a word, impressive.
There are two types of businesses that are in real danger come 2022, Kenneth Bond explains, “those who do not understand the power of how software can streamline and automate their business processes; and those who are running multiple software platforms that don’t talk to one another and don’t truly experience the automation power that software can deliver”. ROOK Connect’s primary objective is to empower businesses with configurable and adaptable process management tools, workflow automation applications and real-time reporting that ensure transparency and accountability for all departments. ROOK Connect’s ability to support businesses applying lean operational principles has them making a name for themselves in a wide variety of industries. The goal, Kenneth continues, “is to empower our customers with the best tools to do their jobs while maintaining the company’s unique ability to deliver value”. Not to be mistaken for an off-the-shelf solution, ROOK Connect focuses on quick implementation cycles that have customers using the product and gaining immediate value from working with ROOK. Built to support businesses as they apply lean process management tools, ROOK Connect is widely regarded as a must-have product 2022.
The ROOK Connect product has been described as a new-age software platform, with exceptional functionality, amazingly simple user interfaces and the ability to configure and tailor itself so workflows match the way businesses need them to work. “So many businesses fail when attempting to implement software” Kenneth explains when asked about how ROOK Connect is different from other software platforms. “Far too many software platforms try to force their customers to adapt to the software platform they purchased. ROOK Connect was designed so it can adapt to the customer’s needs. With modules that represent the different essential tools businesses need, ROOK Connect can grow and evolve with our customers, giving them additional functionality when needed”. ROOK Connect provides structure, processes and workflows while empowering businesses with configuration tools and a team of automation professionals to help get the most out of what software can do for your business. What you may not expect from ROOK Connect is that the software comes fully stacked with templates, workflows, processes and business tools, providing the digital applications needed to drive your business forward. Capitalizing on years of experience with implementations and designing digital workflows and processes, ROOK Connect’s support staff help businesses get exactly what they need out of their software platform.
ROOK Connect isn’t like other software companies, they work alongside businesses of all sizes, in a wide variety of industries, delivering real value that maximizes returns. ROOK Connect doesn’t consider themselves to be a software provider; they consider themselves a strategic partner. What’s the difference you may ask? ROOK Connect is a completely new implementation process that only works with exceptionally diverse products. Your business is successful and you know how to get results, our team knows software and a plethora of automation processes. Working together, to Kenneth, the results are simple – process management done exactly the way every one of our customers need so they get the best results.
As the company’s CEO and Enterprise Software Solutions Architect, Kenneth’s focus is the ongoing growth and expansion of the company. Being recognized as an industry leader that organizes, streamlines, simplifies and amplifies business processes, Kenneth and ROOK Connect are revamping and revolutionizing the future of software.
Kenneth Bio on Picture:
Kenneth Bond is the Founder, Chief Executive Officer and President of Fresh Focus Media Inc. and its innovative software product ROOK Connect. As a Marketing Professional, Enterprise Software Solutions Architect and Digital Technology Strategist, Kenneth is focused on bridging the gap between how businesses engage with technology to drive efficiencies. Recognized as one of the Top 10 Most Persevering and Dynamic Entrepreneurs of 2021, with over 20 years of experience in marketing, sales, business development, public relations, communications, branding, web development, digital media and software development, Kenneth has dedicated his career to working alongside businesses of all sizes to better engage and work with them to maximize returns.
Managing and building teams of all sizes, Kenneth has been involved with all levels of integrating digital processes, from front line sales to the management and development of teams executing digital marketing strategies, CRM, PRM, ERP and BI software applications. Included in a long list of achievements, recognition and awards, Kenneth’s software product ROOK Connect has been awarded the Most Innovative ERP Solutions and Services Provider of 2021, and the Top CRM Company in Canada 2021. With a passion for passing on his knowledge and supporting entrepreneurs looking to take their business to the next level, Kenneth believes in the power of digital media, enterprise solutions and all that they can do to empower businesses.
