Today, digital marketing encompasses many different aspects of marketing. While B2B marketing channels are limited, continuous innovation coupled with the right strategy can significantly impact your sales pipeline, brand recognition, and overall marketing objectives.
Inspired by JARVIS from the Marvel universe, MARKIVIS was created with the intent of becoming a marketing JARVIS for its clients.
MARKIVIS, a rapidly growing Digital Marketing Consulting firm, is committed towards simplifying complex marketing challenges and helping its clients achieve the desired ROI. By working as an extension to its client’s marketing team, they are adept at providing personalized solutions across Digital Marketing, Marketing Communications, Marketing Consulting, Account-Based Marketing, and Employer Branding.
Amit Khanduja, the Founder & CEO of Markivis and Mondayjoining.com, is a seasoned marketing executive with over 20 years of experience in B2B marketing. Amit has held several senior-level positions in IT and ITeS organizations, including EXL, Innodata, Genpact, and HCL Technologies.
With hands-on experience in services, solutions, and product marketing activities across global markets, he is adept in defining and building go-to-market strategies, planning and executing marketing campaigns, leveraging multiple marketing channels for brand visibility & lead generation to meet pipeline targets.
Below are the highlights of the interview conducted between The Business Fame and Amit Khanduja:
Q. Kindly talk about the exclusive products or services offered by the company, How does it distinguish you from your competitors?
While we specialize in providing end-to-end digital marketing services to IT & ITeS, products, and service organizations globally, we also provide the following exclusive services that help us be a differentiator among our competitors:
Employer Branding Services
There are few organizations that understand the difference between an organization’s brand and its employer brand. A strong employer brand not only helps you retain and attract the right talent but also gives you a competitive edge in the long run. We are one of the few organizations that understands employer branding inside out. We are a premiere employer branding solutions provider that takes a complete 360-degree approach towards managing the entire digital spectrum of our client’s brand. Our precisely crafted approach encompasses all the touchpoints that potential candidates can have with an organization, starting from employee feedback management and building the careers page to our client’s leadership branding and internal communication.
Markivis was also named as the ‘Employer Branding Company of the Year’ by Silicon India in 2019.
Corporate Video Production Services
Studies show that the human brain interprets information more easily through video than a static image or a page full of words. However, creating impactful videos that justify a brand’s new product or service offering is a complex task. With experience in creating multiple corporate videos for B2B brands, product companies, and services companies, we specialize in delivering stunning videos that communicate the right message to the right audience within the right time frame. We focus on understanding the intent and try to develop a story through our lens of creativity. Our video production services include a wide array of services, ranging from basic 2D/3D animation and whiteboard animation to product demos and professional brand videos.
Q. Could you please share your noted milestones and accomplishments throughout your journey so far, along with company highlights and achievements under your leadership?
What started as an idea of building a JARVIS for the marketing world, is now a three-year-old organization. From starting as a solopreneur who operated from a small home office to building a team of 20+ young professionals who now operate from our head office, the journey has been incredible. While the initial days were tough, there has been no looking back from the day we bagged our first retainer deal with one of the top 10 global software companies. Within a span of three years, Markivis has established itself as a leading marketing consulting firm that is trusted by 5 of the top 10 IT companies in India. Our international client list now includes products, solutions, and service companies, mostly from the US and Canada.
One of our greatest accomplishments not only lies in the successful management of our workforce during the novel coronavirus but also in our decision to give back to society by launching Monday Joining, a platform that connects job seekers and recruiters for immediate hiring requirements. The platform saw more than 30K+ registrations within the first couple of months and was featured by reputed media companies such as The Hindu, BW Businessworld, and Money Control.
Q. Please share the most memorable and remarkable moment of your life.
Every step of this entire journey of building Markivis from scratch has been remarkable. However, I will never forget the day I started this company. While the risks were calculated, and backup plans were in place, leaving behind a cushy job at the age of 38 and starting a new venture was never an easy decision for me.
The day I announced the name Markivis to the larger world still gives me goosebumps. While most of my near and dear ones told me to reconsider my decision, my inner voice told me to take the plunge and stick to my decision. Whenever I reflect back on the journey, and see the path I have traversed, the challenges, the opportunities have taught me a lot.
Q. Where do you see yourself and the company in the future? Or, what is your goal to mark its uniqueness in the future?
I see this company growing at a tremendous scale with a significant growth rate over the next couple of years. The one thing that continues to distinguish us from the competitors is our ability to add value to the customers specifically in the B2B IT & ITeS world. Our understanding of the IT industry gives us a competitive advantage over other marketing consulting firms.
We are looking at new product lines as well. In the next few years, we aim to build products specific to the marketing domain and leverage those products to solve critical business challenges that remain unresolved in the industry.
Q. What is your advice for an entrepreneur who is trying to embark in the same field?
In the last two years, the dynamics of employment have changed. The cost of acquiring the right talent and managing resources has become a significant challenge across industries. My advice to all the young entrepreneurs out there is that if you really want to make a mark in this field, you need to understand the business and its changing trends very well. If you don’t understand marketing yourself, I think that it won’t be a viable decision to enter into this industry. It is all about the value you add that sets you apart, not just the service you extend. Your USP should be the value you bring to the table. If your customers see you as merely an agency, they will always refrain from reaching out to you.
