A fire can occur at any time and in any location, regardless of occupancy. A fire may occur in any facility, including your house, business, hospital, and public areas such as theaters, malls, and so on. Any occupation has the potential to hurt its residents and inflict significant property damage. A detailed grasp of the situation is required to mitigate a fire in any building, whether it is a business facility, a factory, or a residential structure.
The Monsher Group of Companies has been a pioneer in the field of fire and security for over 45 years. With a comprehensive range of globally recognised fire safety solutions, the MONSHER team perfects the balance of worldwide collaboration and innovation-driven goods. It promotes international companies on five continents and has distribution and logistics operations throughout India.
Below are highlights of the interview:
Q. Give a detailed description of the Founder, CEO, or Management’s contribution to the company and the industry.
Sherwin Nazareth, the current CEO and second generation entrepreneur, is the sphere. Having finished his engineering and MBA overseas he moved back to take over the reins from the then founder. The company had grown by leaps and bounds to establish itself as a leader in fire protection systems. It is one of the only companies that has integrated manufacturing, turnkey EPC contracting, global distribution, and on-site maintenance services throughout the country. It is also one of the few companies globally whose products are certified through UL FM, LPCB, CCC, and ISI on its products and systems.
Monsher has been in the business for over 45 years and has proven its competence, scalability, and contribution to the fire protection industry.
Q. Please tell us about your company’s products and services in detail.
Through its subsidiaries and group companies, Monsher has divided its business into four verticals. The first vertical is EPC contracting for large infrastructure projects in the field of fire protection. Fire detection gas suppression systems, passive fire protection systems and electronic security systems. Customers cater to our oil and gas needs. power sectors. commercial and IT parks. Residential housing. It’s itites.business. bays, airports, and metros.
The second vertical is manufacturing. This involves the manufacturing of key components used in fire protection systems like sprinklers, droppers, fire hydrants, canvas hose pipes, hose reels and a huge range of products. This is manufactured in state-of-the-art plants globally and in India and has the highest certification on quality approval.
The third vertical is global distribution. This involves having all Indian rights for sole distribution and service of critical fire components and systems used in the fire industry. Products involve water mist systems used for gas turbines and data centres. Passive fire equipment high-end fire alarm equipment that has VDS Germany approval etc.
The last vertical is our service vertical, which involves AMC and maintenance of over 3000 installations around the country. This involves trained manpower that gives round the clock monitoring as well as regular maintenance teams that ensure our installations are functioning 24-7.
Monsher has a huge market competence in executing seamlessly large projects and delivering and maintaining them throughout the life of a project with these four verticals, or rather pillars. in the current scenario where supply chains are affected, monsher has proved itself with seamless delivery logistics and timely project delivery.
Q. Please share the most memorable and remarkable moment of your life.
There have been many eureka moments in our journey of 45 years. We have grown on a strong foundation in baby steps with zero leverage. only our own capital and in a conservative manner. However, we believe the best is yet to come. Our memories are always that we survived despite all odds. It’s been a long journey and we have seen lots of companies come and go, some very large ones, some with deep ambition and pockets. We are like the blue sky in the industry that experiences passing clouds.
Q. Where do you see yourself and the company in the future? Or, what is your goal to mark its uniqueness in the future?
Currently, our business is very India focused. The strategy has worked as we see the need for infrastructure to only get bigger and stronger with time. However, our model can work globally. So we intend to start operations in promising locations with high infrastructure budgets. We are in talks with several Middle East countries to open joint ventures. Also, since we have global manufacturing, the synergy could work.
Q. What is your advice for the entrepreneur who is trying to embark on the same field?
My advice to entrepreneurs is that nothing succeeds like honesty and hard work. We had many quality options in our careers.We chose the hard path. left an unethical, low-quality business. We only stand for zero compromise on ethics, honesty, quality and delivery. That’s what paid off. Also, develop a team to last. Focus on low attrition. Incentivise your employees, as they are key. A point to note during COVID: when the whole industry was firing, we maintained each member of stAff and, on the contrary, recruiters. This is what will create loyalty and a desire to grow with the company. We are in a people business. Hence, how you treat your people will reflect on customer experiences.
Q. What is the one thing that is acting as your motivational tool? Or, who is your role model, and how does that person inspire and motivate you?
Our business it fire protection starts at the foundation of a project and ends at the top off of a project. During the life cycle we see dreams turning to vison and then to reality. To imagine some dreams seems impossible. To see it being realty is enough to be motivated for the next course of action. My inspiration has always been Steve jobs as he changed the face of human existence and behaviour. His thoughts and deliveries has no immitation. He’s a true entrepreneur.
