The hospitality sector is competitive, and firms must stay up-to-date on the newest hospitality trends to avoid falling behind. Furthermore, keeping up with the industry as a whole is a terrific way to ensure your company provides the type of customer experience that consumers want and expect. Customers’ requirements and priorities, however, have shifted as a result of COVID.
Nocturnal Network, based in Bangalore, was launched in 2011 as an artist and venue management firm. The network now includes a fully-owned and operated resto-bar/performance venue, a live events and media platform, and a brand solutions firm. With the help of the creator and his team, Nocturnal has expanded over time, fuelled by the creative energy of music, culinary art, and equipped with technology.
Nocturnal Network’s journey is encouraging, offering a platform for artists and creators by curating innovative, immersive, and interactive experiences in live events and developing immersive venues within the restaurant, café, bar, lounge, and nightlife scene. In the face of upheaval, the organisation has thrived, creating trends in venue programming and producing live experiences, driving industry transformation and helping to redefine the digital world.
Nocturnal operates at the crossroads of hospitality, live events, and digital content, making it a one-of-a-kind proposition as a mash-up of brands, services, and products. The distinction between Nocturnal Network and the others is that it is the most culturally linked. As a result, its work as a part of Nocturnal; the live events, digital content, and culinary verticals are directly impacted by the people creating the cultural debate as we speak.
The Visionary
Sameer Mohammed, Nocturnal’s Founder and CEO, leads a passionate life as an agency leader with over a decade of experience developing strong client connections, developing IP’s, and broadening the Nocturnal horizons. Nocturnal was founded at the age of 20 by the winner of the India 500 CEO awards in 2019. From being an artist management agency to curating music festivals and owning venues, the brand has come a long way.
According to Sameer, the mere sight of the audience at Nocturnal’s events and venues, which is the reason for their good times, serves as a motivating tool. He is a die-hard soccer enthusiast, and Cristiano Ronaldo is his idol. Sameer admires his discipline, hard work, and devotion, which he strives to emulate in all he does in order to obtain the greatest results with consistency and perseverance.
Notable Achievements and Milestones
Nocturnal curated the first ever block music festival in 2014 with Tomorrowland Resident DJs – Dimitri Vegas & Like Mike – at a nascent level since the company’s beginnings.
“We sold out the festival in our first time effort to stage a large-scale event, a wonderful memory, another remarkable occasion being the launch of Artistry – a nocturnal owned resto-bar and performance space,”says Sameer.
2011: First International Artist booked and toured across four cities – Nadia Ali
2012: (i) Ventures into big scale live concert production with David Guetta’s maiden India tour & Enrique Iglesias Album Tour in partnership with OML.(ii)City Bar in UB City is Nocturnal Networks’ first venue management contract.
2014: Nocturnal Cell-bloc music festival is adopted by India’s leading beer, Kingfisher Premium, at The Great Indian Octoberfest as a dedicated dance music stage featuring top International & local artists.
2017: (i) Artistry, a fully-owned hospitality brand, is launched, with the flagship location in Hyderabad at Novotel HICC. (ii) Showcase at the Amsterdam Dance Event – the first Indian company to put together a showcase at the world’s largest music conference.
2018: (i) Pacha Ibiza licenses Nocturnal their touring & franchise rights for India. (ii) Acquires 50% equity in digital media and content start-up Buzz Wiz Media, developing experiential content IP’s with brands and structuring an in house digital & content team for Nocturnal owned businesses.
2019: (i) Five Six Zero – music festival IP co-produced by Nocturnal and India’s media giant Times Group expands into a global event with its Music Summit. (ii) Nocturnal Network – Founder & CEO Sameer Mohammed awarded CEO of the year by India 500 CEO awards.
Future Initiatives
Nocturnal’s future objective is to continue adding value through its brands and services, to extend its hospitality portfolio, and to enhance attendance at live events. The company’s specialty is in harnessing pop culture, creativity, and content to address commercial problems. As technology continues to change the balance of power in the media, putting greater focus on the creator, NOCTURNAL is well positioned to generate possibilities for our companies and partners all over the world.
Sameer’s advice for emerging visionaries is to“Start early, make mistakes, learn and evolve with changing times, and be the change.
