In the ever-evolving digital landscape, Third Marble Marketing has emerged as a formidable force, offering top-tier Google Ads Management and SEO services to propel the success of growing businesses. With a steadfast vision to foster the expansion of local economies, this award-winning company has ingeniously engineered an affordable online marketing option through its partnership with Google.
Distinguished by its expertise in securing prominent placements on Google’s coveted first page, Third Marble Marketing specializes in delivering exceptional Search Engine Optimization services and astute Google Ads Management. What sets the company apart is its remarkable ability to cater to businesses with diverse budgets, ranging from modest sums of $300 to more substantial investments surpassing $20,000 per month.
Equipped with a wealth of experience in harnessing the potential of various Google advertising channels, including search, display, remarketing, shopping, and YouTube ads, Third Marble Marketing excels in driving targeted traffic and optimizing brand visibility. While its forte lies in local search engine optimization, Third Marble Marketing proficiency extends to national and e-commerce websites, serving an extensive array of clientele.
As businesses strive to thrive in the digital realm, Third Marble Marketing emerges as an indispensable partner, offering cost-effective online marketing solutions that accelerate growth and deliver tangible results.
Streamlined Excellence
Third Marble Marketing operates as a process-driven service, distinguishing itself from full-service agencies by specializing exclusively in Google Ads Management and SEO services. The company offers a streamlined approach with lower set-up fees, as the set-up process follows a predefined structure rather than embarking on new projects like full-service agencies. This enables clients to pay less while ensuring their ads are up and running quickly.
The company’s distinct advantage lies in its pre-defined process for monitoring and optimizing client accounts. With a clear roadmap in place, Third Marble Marketing avoids the need for trial and error, allowing its team to know precisely what actions to take each time, eliminating the need for figuring it out on the go.
When clients choose Third Marble Marketing, they gain access to a team of Google Ads and SEO experts who apply the company’s affordable and proven process to enhance their online advertising and SEO efforts. Over the course of fourteen years, it has honed its processes to be highly efficient, passing the resulting cost savings on to its clients.
The Third Marble Marketing’s efficiency sets it apart from competitors, with its business model structured around the Henry Ford assembly line concept. By assigning specific departments to perform dedicated tasks within client accounts, Third Marble Marketing optimizes its work processes, reducing overhead costs, and keeping pricing affordable for clients. Additionally, it offers options for collaboration and assistance outside of Google Ads management and SEO work, accommodating clients’ needs beyond the standard offerings.
Meet the Visionary
Chris Fawcett, the Founder/President of Third Marble Marketing, brings invaluable expertise and dedication to the company. He has established himself as one of the top Google experts within the organization, providing training to the rest of the team and ensuring they stay updated on the latest developments in the realm of Google. His commitment to fostering a positive work culture contributes to the unique and enjoyable working environment at Third Marble.
From an early age, Chris demonstrated a natural inclination towards understanding and improving systems. As a child, he would eagerly dismantle toys to explore their inner workings, always striving to make them perform better. This innate curiosity and passion for optimization persisted as he pursued his education at Virginia Tech, drawn to the university’s highly regarded Industrial Engineering program. Motivated by the desire to address America’s manufacturing challenges in the face of Japan’s dominance in the 1980s, Chris was driven to make a meaningful impact—a motivation that continues to drive him today.
After completing his studies, Chris embarked on his professional journey in the marketing industry. He joined a forward-thinking marketing company that leveraged cutting-edge technology to enhance marketing decision-making. This experience propelled him into the emerging field of e-commerce during the early 1990s, shaping his career path in internet marketing. Following a series of e-commerce roles from 1992 to 2009, Chris founded Third Marble with the mission of empowering small businesses across America to compete effectively in the online landscape.
Chris’ deep knowledge of Google, combined with his passion for efficiency and optimization, has proven instrumental in the success of Third Marble Marketing. His visionary leadership and relentless pursuit of improvement continue to propel the company forward, ensuring that it remains at the forefront of the industry.
Mastering Google’s Algorithms
Google’s commitment to providing users with the most relevant search results has remained steadfast over the years, despite the constant evolution of their algorithms. In the past, understanding these algorithms was relatively straightforward, but today, Google employs more artificial intelligence (AI) in their algorithms to determine organic search results. Furthermore, the options and algorithms for bidding in Google Ads have significantly expanded, while the platform itself has become more complex and requires deeper analysis than in previous years.
Navigating these complexities can be challenging and time-consuming for the average business owner, leading to an increased demand for professional Google Ads management services. Third Marble Marketing specializes in all things Google, and its hyper-focused approach ensures that the company remains knowledgeable about every update and change. This expertise allows Third Marble Marketing to adapt swiftly when necessary. The company prioritizes continuous training and holds company-wide sessions at least once a week to ensure the entire team remains up to date.
With a longstanding focus on achieving clients’ visibility on the first page of Google search results, Third Marble Marketing embraces the advancements in AI and machine learning (ML). The team actively learns and researches each update, closely studying its impact on clients’ results, and adjusts their processes accordingly to maintain a strong presence on page one of Google.
By riding the wave of AI and ML, Third Marble Marketing remains dedicated to providing effective and up-to-date strategies that optimize clients’ online visibility and deliver valuable results in the ever-changing landscape of Google search.
Process-Based Solutions
Third Marble Marketing places immense value on its employees as the key to satisfying customers’ needs. The company specifically hires individuals who share its vision of fostering local economic growth through affordable online marketing options with Google. Chris considers himself fortunate to have a team at Third Marble who genuinely care about each client’s goals and understand the crucial role their services play in the success of their businesses.
The company’s hyper-focus on Google ensures that it remains well-versed in every update and change, allowing for quick adaptation when necessary. This commitment to staying informed facilitates continuous training for the entire team, with regular company-wide training sessions conducted at least once a week.
Transparency in reporting is a cornerstone of Third Marble Marketing’s approach. The company understands the frustration experienced by clients who have encountered unclear or inadequate reporting from other providers. Third Marble generates reports directly from clients’ Google Ads accounts, presenting the data in a clear and understandable format. These reports also reflect data fluctuations from the previous month, enabling clients to easily track metrics such as changes in cost per click.
Collaboration is another crucial aspect of the company’s operations. When a client signs up for Third Marble’s services, their account is assigned to a dedicated Account Manager. This Account Manager holds meetings with the client to grasp their marketing goals and effectively communicates that information to the rest of the team. Whenever the client requires changes or updates to their account, a simple email to the Account Manager is all it takes. The team then strategizes and implements the best approach to achieve the client’s objectives. By maintaining good communication with clients regarding their leads and business changes, Third Marble can create customized campaigns that deliver results.
Efficiency is ingrained in Third Marble Marketing’s business model, inspired by the Henry Ford assembly line concept. The company has specialized departments that handle specific tasks within client accounts, streamlining their work processes and keeping overhead costs down. This efficiency allows Third Marble to offer affordable pricing to clients. While the pricing is primarily designed for Google Ads management or SEO work, the company also provides options for additional collaboration or support beyond those areas, catering to clients’ specific needs.
Third Marble Marketing sets itself apart as a “Process-Based” service, distinguishing it from traditional “Project-Based” agencies. Unlike project-based agencies that require extensive team collaboration and custom planning for each client, Third Marble operates with established processes that have defined steps from beginning to end. This approach saves time, minimizes costs, and delivers repeatable and predictable results at a lower price point.
Through its employee-focused approach, transparent reporting, collaboration, efficiency, and process-based service, Third Marble Marketing is committed to providing effective and affordable online marketing solutions tailored to each client’s goals.
Efficiency, Adaptability, and Client Focus
Chris’ success mantra for staying competitive in today’s market revolves around three key principles: efficiency, adaptability, and client focus.
Efficiency is crucial in ensuring optimal performance and productivity. By streamlining processes, eliminating inefficiencies, and maximizing resources, Third Marble Marketing can deliver results in a timely and cost-effective manner. This efficiency allows the company to maintain competitive pricing while providing high-quality services.
Adaptability is vital in an environment where Google’s policies and AI updates constantly evolve. Third Marble Marketing stays proactive by keeping a close eye on these changes and pivoting its processes accordingly. By embracing new technologies, strategies, and best practices, the company remains at the forefront of industry trends and maintains a competitive edge.
Being helpful to clients is a core value of Third Marble Marketing. The company recognizes that its success is tied to the success of its clients. By understanding and addressing their unique needs and goals, Third Marble Marketing aims to provide tailored solutions and exceptional customer service. This client-centric approach fosters long-term partnerships and sets the company apart from competitors.
By adhering to the principles of efficiency, adaptability, and client focus, Third Marble Marketing ensures that it remains a dynamic and competitive player in the market, consistently delivering value to its clients and adapting to the ever-changing landscape of online marketing.
Unleashing the Power of Google
Chris offers valuable advice to aspiring entrepreneurs in navigating the dynamic landscape of Google and online marketing. He emphasizes the importance of staying updated with Google’s constant updates and changes, underscoring the need to prepare staff to adapt and stay on top of these changes.
Analyzing data is a key aspect of effective marketing. What works for one client may not yield the same results for another. Therefore, it is essential to thoroughly analyze data and tailor strategies based on individual client needs and objectives.
Managing client expectations is crucial, as instant results should not be expected. Google Ads operates as a database marketing tool that relies on data. Therefore, it takes time to accumulate enough data for the system to make intelligent and predictable decisions and adjustments to bidding. Educating clients about this process and managing their expectations accordingly is vital.
While clients can see results with modest budgets, achieving a positive return on investment (ROI) may take longer to optimize the campaign. The more data available, the better decisions can be made, resulting in improved outcomes. To expedite this process, having a healthy budget is necessary to generate sufficient data trends.
Understanding user behavior, thinking patterns, and search habits is critical. With the rise of voice search and digital assistants, there is an increased variety of search terms to consider. Being aware of how these trends influence how people search for clients’ products and services allows for better targeting and optimization of marketing strategies.
By following these insights, budding entrepreneurs can navigate the ever-evolving realm of online marketing and leverage the power of Google to achieve success for their businesses and clients.
Driving Success for Small Businesses
Third Marble Marketing recognizes the value of success stories and practical tips and tricks to benefit small businesses. Chris believes that sharing insights such as optimizing Google My Business or creating effective landing pages for conversions can make a significant difference for these businesses.
The company remains committed to streamlining its processes, aiming to reduce overhead costs and ultimately pass on those savings to clients. As part of this ongoing effort, Third Marble Marketing has been conducting shopping ad studies to enhance its existing processes, resulting in notable success for its clients.
Additionally, Third Marble Marketing has expanded its services to include white label offerings for other marketing agencies. This expansion not only presents new opportunities for growth but also allows the company to scale its operations and reach a broader client base. By providing white label services, Third Marble can leverage its expertise to support and collaborate with other marketing agencies, further solidifying its position in the industry.
