Teleservices contribute to a variety of enhanced services that take place via the telephone, voicemail and the computer telephone integration. Considering the rapid globalization and the increased use of the internet and mobile phones, it is necessary for the organizations to go digital and expand their business. Most of the organizations that have adapted to this technology have benefitted from it as it has helped them to reach out.
Helping companies to reach out to people and get noticed with their top-notch telemarketing services is Pinnacle Teleservices.
The Company-
Pinnacle Teleservices Pvt. Ltd. is a leading Cellular IT solutions company. Established in 2003 and awarded as ISO 9001: 2008 and ISO/ IEC 27001: 2005 Certified Company, travelled a long path with an unbelievable velocity.
With the ongoing expansion of the cellular ecosystem, the demand for high bandwidth applications is also rising, which is why the demand of mobile marketing is also rising. To provide hybrid solutions in mobile marketing Pinnacle Teleservices was incorporated back in 2008. Since then, the Nagpur-based company has emerged as a leading Digital Mobile solution house. The company offers value additions to messaging, voice solutions, emails, Telecom solutions like – SMSC & USSD, Chabot’s, cellular events, OTT and Data analytics. Adding to all these, the company is also present in the field of wireless technology which consists of RFID identification, Bluetooth and Beacons.
Pinnacle Teleservices consists of an agile team of 120 young employees with the average age of 30 years. Additionally, the key management of the company is led by 5 people. The team always works to ensure that the clients always get value for money services; it also helps customers to create engagement with their existing and prospective stakeholders to drive business growth. Adding to all these, every time when the company performs a task, it tries to leave a ‘WOW’ experience.
Pinnacle Teleservices has flourished under the brilliant mind of the directors Mr. Rajesh Banerjee, Mr. Ashish Srivastava, Mr. Amit Srivastava, Mr. Muktesh Narula and Mr. Anurag Srivastava. They incorporated the company back in 2008 with the objective of delivering communication services with data analysis and engagement tools in telecom, social media and over the Air media platforms. Under this leadership, it is now India’s leading mobile messaging operator and marketing partners for digital communication. Pinnacle has been awarded and acknowledged as among the most promising telecom Solution Providers for offering innovative solutions in the telecom sector with many more such awards.
The Telecom Industry and how it is Evolving-
The telecommunication sector has recorded a sequential growth, by helping a higher increase in data consumption post Covid19 lockdown curbs were eased and the Industry stayed strong. India is the world’s second-largest telecommunications market. The telecom market can be split into three segments – wireless, wireline and internet services. The wireless market segment accounted for 98.25 per cent of the total subscriber base as of January 2020. Rural subscribers comprised 43.69 per cent of the total telephone subscribers as of January 2020.
India is also the second largest country in terms of internet subscribers. As of 2019, India holds the world’s highest data usage per smartphone, averaging 9.8 GB per month. It is expected to double to 18 GB by 2024. The internet user base in India is likely to reach 627 million by end 2019. App downloads in the country increased from 12.07 billion in 2017 to 19 billion in 2019 and is expected to reach 37.21 billion by 2022F. Total wireless data usage in India grew 10.58 per cent y-o-y to 19,838,886 TB (terabytes) during Q2FY20. The contribution of 3G and 4G data usage in total volume of wireless data usage was about 5.72 per cent and 93.65 per cent, respectively, during Q2FY20. Share of 2G data usage remained 0.62 per cent during this quarter. India had over 500 million active internet users (accessed Internet in the last one month) as of May 2020
Cutting Past the Competition-
Business communication is crucial for company’s success. The communication within the organization and with the customers for engagement helps grow the revenue for the company and also depicts the company’s culture through relevant information within as well as outside the organization. Pinnacle offers Omni channel for communication using SMS, Voice, Email, Chat Bots and OTT platforms like WhatsApp business APIs and Facebook messenger etc.
As the company has its own SMS center, that is based on SS7 based platform which differs from traditional old generation SMS providers. This gives Pinnacle a capability of a mobile network service provider which helps to offer great speed and reliability than the standard SMS services. Additionally, it can provide delivery reports and provides great control and security of the messages directly to the user’s handsets.
The Road Ahead-
With each passing day and current scenario, more and more people are getting connected to the internet, which is making digital marketing more powerful, eventually allowing users to self-select their experiences.
Adding to these, marketers are gaining the ability to arch over media, collect assessment, recapitulate their message, and accumulate different factors & build for an actionable and measurable objective, which is brilliant, quotes Muktesh Narula, Associate Director of the company.
The Teleservices Company is very much focused in constant and ceaseless its very own “marketplace” with some never seen before concepts and products to help brands and engage audiences they are desperate to reach.
“Our vision is to create an effective communication for businesses to engage with their customers. That’s aspirational, short and to the point. More than that, it sets the tone for the company and makes it clear that they’re in the market to offer low-priced products & services that suit everyone’s lifestyle.”
