“Service is not just a Duty, it is a Delight”
When People think about insurance what they really try to find is peace of mind when things go wrong and support when they feel vulnerable. In such moments, the insured need more than an insurance contract with hard to understand clauses. They need a trusted expert to stand by them, an expert who knows the intricacies of their insurance contract and can properly represent their claim to insurance companies.
Considering the above thought, the Business Fame magazine wants to shine a light on some of the best insurance providers across the world, and we are proud to feature Sriyah Insurance Brokers. The company has built its business on the premise “that insurance needs to deliver in the time of need”. These values have enabled Sriyah to become a preferred Insurance Broker with a premium book expected to exceed 100cr in the financial year 2020-21.
Getting a Leg Up in the Insurance World
The founders of Sriyah recognised the need to protect families and businesses from financial losses due to unforeseen occurrences. They latched on early to the opportunities that opened up in the insurance sector to start Sriyah. Sriyah was registered in Bangalore in the year 2003 and is headquartered in Vellore. For over 17-years, Sriyah has been a trusted consultant in Life and General Insurance providing insurance solutions to its clients. With Offices in Bengaluru, Chennai, Coimbatore, Madurai, Trichy and Vellore, Sriyah serves clients in several parts of India.
Sriyah Insurance Brokers provides expert services in risk analysis, underwriting, insurance placement, insurance administration and claims management to individuals, families, and businesses of all sizes. With several experts in numerous lines of businesses, Sriyah is clearly able to the understand the needs of the insured and merge that insight with its profound expertise in the “Theory of Insurance”. This capability to provide a full spectrum of services has consistently yielded it’s clients with insurance policies that serves them in their time of need.
The Most Valuable Currency
At Sriyah, “Trust” is the most valued currency. This “Trust” is built on the foundations of transparency, expertise, excellence and proven dependability. A culture of learning, collaboration and continuous improvement has enabled the team to develop a clear understanding of the “Theory & Practice” of Insurance. This has not only enabled Sriyah to build a strong foundation but has also equipped it with wings to grow in new lines of business and to expand in new geographies.
Sriyah’s philosophy and working paradigm is to clearly understand its client’s business and to solicit frequent feedback. It firmly believes that this is necessary for excellence and growth in an increasingly complex & dynamic business environment.
Some of Sriyah’s esteemed corporate clients include Redington, Equitas Small Finance Bank, NSK, MRF, Naga Group, Jindal Aluminum, and Pothys.
“Whether you are protecting your business, family or yourself, we find the right insurance for your specific needs”
The Entrepreneurial Plunge
An Insurance Broker is essentially a matchmaker between the insurance provider and the entity seeking insurance. So, why is a broker necessary? Well, it is because unlike an agent, a broker represents the insured. Mr. B.R. Muralidhar, the CEO & Principal Officer of Sriyah is recognized as one of the leading Insurance Brokers in India; a person who can be trusted to stand by you and to speak for you when you need to be insured and when you need to make a claim.
Born in a family engaged in several businesses, Mr. Muralidhar identified the pain point of the business fraternity when it came to matters of Insurance. Mr. Muralidhar sought to bridge the gap between the businessmen and the insurer by initially choosing to be an Insurance Agent. Having gained extensive experience working in Life and General Insurance, he recognized evolving opportunities and registered as a Broker. Becoming a broker broadened the scope of services he could offer to clients, additionally it also enabled him to firmly align with the interests of his clients.
Today, he continues to help customers as a Licensed Life and General Insurance broker. In his role as CEO, he not only advises business owners and individuals on the ‘why, what & how’ of insurance, but also mentors young professionals who have chosen a career in the insurance sector.
An alumnus of the prestigious Loyola College, Chennai, Mr. Muralidhar has worked for 20 years in the insurance industry. His capacity to clearly understand business needs, expose insurable risk, underwrite with clarity keeping in mind the big picture as well as the minute details have made him a well-recognized leader in the insurance industry.
According to Mr. Muralidhar, insurance is one of those sectors that can provide a promising career for professionals with different educational backgrounds. He strongly believes that engineers, doctors, lawyers, business graduates, and graduates in the arts & sciences can find that their skills and expertise can be used in this growing field.
Unrivalled Service and Commitment
As stated earlier, “Trust” is built on the foundations of transparency, expertise, excellence, and unwavering dependability. Sriyah attributes its success to these key characteristics. These characteristics have resulted in innumerable references which have powered its growth over the last decade.
Sriyah played an instrumental role in recovering claims of over 100Crs for its clients after the Chennai floods in 2015 and after cyclone Vardah in 2016. Its commitment to service during complex claim processes has won it enormous credibility and loyalty.
In partnership with leading insurers, Sriyah educates its clients about ever present and imminent dangers. Sriyah encourages in-person meetings with in-house experts, hosts workshops along with leading insurance experts, and conducts awareness drives using digital medium to ensure that its clients are educated about evolving risks and solutions for the same.
Sriyah continues to forge ahead in areas such as Trade Credit insurance, Films & Events insurance, Cyber insurance, Crime insurance, and Package insurance products for financial services, retail and manufacturing. These efforts enable Sriyah to contribute towards a secure and shining India.
The Future Insights
In the upcoming years the organization envisages to play a predominant role in the Insurance Broking industry in India with a focus on ensuring value addition to customers by providing superior quality of service, introducing innovative solutions, and developing a culture of Trust & Professionalism.
